"Now communities" work

Communities evolve and grow around all sorts of subject areas – specific programs, interest groups, local areas, themes and so on. Your online brand is designed to augment and support your core media activities, so what you need is a simple and effective way to leverage the community you serve and to engage them in your brand at a number of levels.

Across all of your programming and services you are addressing a community of viewers or listeners. One member of the audience may be interested in multiple theme and programming areas and your success in appealing to and engaging your community includes having a deep understanding of the behavior and preferences of your audience.

Firestarter enables you to take your online presence to a new level of engaging your audience, in specific themes or programming areas, or across a media spectrum. You can easily integrate features such as commentary, ratings, polls, reviews, blogs, forums and profiles into your whole online presence or into theme-based microsites. You can also introduce social networking to facilitate introductions and connections between your members of your audience. Firestarter gives your audience member an intuitive dashboard that enables them to personalize their experience with your brand, and to place the services they need ready for their use.

We provide consultative help and development to all sorts of media companies regarding how to develop strategies to better engage targeted communities using web 2.0 tools and behavior. We can integrate your audience profiles with the leading social sites, to maximize their adoption of your brand as a favored destination. We can customize firestarter to reflect your goals and strategy, introducing and integrating new services to better engage your audience and better augment your core media activities.

To discuss how we can help your online brand evolve, contact us today.