"Keep your friends close and your enemies closer" Sun Tzu

"Keep your customers closest", Firestarter Edict

Communicating with your customers is a critical component of your business success, no matter what type of company you are and what type of product or service you provide. This communication is a two-way process – and companies have spent billions of dollars on support processes and teams to enable customers to connect and communicate on issues that are important to them.

Online customer communities are a simple and highly effective way to create communication channels between you and your customers, and enable a dynamic environment that promotes feedback and support. The modern business professional values peer-to-peer communication, and expects to be heard when there are important issues to express and discuss. Creating an online community creates the environment that fosters feedback and openness, giving your organization better insight and intelligence on customer thoughts and needs. It also gives the customer the feeling of inclusion and importance that underpins the value of your service.

Firestarter offers a flexible and scalable solution that enables you to quickly and effectively create customer communities. Firestarter’s user dashboard will give your customers an intuitive interface to interact with your organization and to participate in the conversation. Your administrative controls enable you to manage the overall online community environment, ensure the right tools are placed in front of the right customers, and derive important metrics and analysis to give you useful intelligence in customer views. You can choose the type of community for your customer base, or create separate communities based on products or services. Within each community is a set of communication and collaboration tools driven from the user dashboard that promote discussion and interaction.

To find out more contact us today or sign up for a Customer Community webinar.