Starting the conversation..

Firestarter enables companies to quickly build an online environment that promotes interaction and communication. Prospective customers often like to begin a conversation in a comfortable environment, by asking some meaningful questions and showing some initial interest. A sales organization running an online prospect community can create theme-based or product-based online community events that enable new leads to begin to participate at a low-level, then follow an escalation path once the conversation matures.

Firestarter has been used by agents, advisors and consultants to create interactive online environments that promote inquiry and discussion with new prospects. Using Firestarter’s site template system makes it easy to create a dynamic and up-to-date online presence, using specific information and news streams from various sources to present useful and usable information combined with your marketing information. Combining these features creates a dynamic online presence that solicits feedback and provides new levels of value to a prospective customer. This brings the prospective customer into a conversation that leads to business.

Companies of all types are recognizing that online communities are an effective means of beginning the “conversation” with a prospective customer. Buyers value peer-based information, and perceive companies that promote community principles as having nothing to hide and more to offer. As well as improving and simplifying the contact process, this gives your sales team an effective communication channel to begin conversations with new prospects.

To find out how Firestarter can help your company, contact us today or go to our Webinars to choose the right event.